For International Childhood Cancer Day, we were proud to surprise an incredible charity with a £5,000 donation 🌈

We recently visited Milly’s Smiles, a children’s charity that supports families when a child is diagnosed with cancer. They provide Milly Bags to children on admission to hospital - filled with essentials and comforting items to help families through what can be an incredibly overwhelming time.

This donation means Milly’s Smiles can now explore supporting an additional hospital, extending their vital work to even more families across the UK.

The charity was set up by mum Lorraine in memory of her daughter Milly who sadly passed from leukemia in 2015, and the care and compassion behind everything they do is genuinely inspiring. Every Milly Bag brings both practical support and a little bit of light during some very dark days.

This forms part of Elite Contributions, our ongoing commitment to giving back, supporting communities and helping where it’s needed most.

We’re incredibly proud to support Milly’s Smiles and the amazing work they do for children and families facing childhood cancer.

None of this would be possible without our incredible community. Every bit of support helps us keep creating unforgettable moments, giving back, and turning simple interactions into life-changing wins ❤️