About Us

Our Directors and lifelong friends Alex Beckett and James Heaton had the online competitions idea back in 2015. Their motivation was to give everyday people who work hard the chance to change their lives. Both of them come from working-class backgrounds and fully understand the importance of working hard, which led them to take a leap in 2016 to leave their office jobs and create Elite Competitions, the original online UK competition company.

Their motivation was to create a business that was always honest as they found others within the industry weren't always being transparent. This is why today, you will find all the information you need on our website before entering any of our competitions.

Fast forward to 2018 and our Directors featured on BBC Twos' Dragons' Den. The duo successfully captured investment from Touker Suleyman and Teja Lelvani but nothing came to fruition. This brilliant experience provided them with further motivation to help give people an opportunity to change their lives with once-in-a-lifetime prize opportunities.

Since Elite Competitions began, we have seen over 5,600 people's lives change with incredible prizes. From £500,000 in cash, to house giveaways and Lamborghinis, we have had some truly remarkable prizes over the years. Our winners to date have now received over £26 million in prizes from our daily guaranteed draws and we are proud of our fantastic Trustpilot rating with over 5,500 reviews.


Where are we?

Based in Blackpool, Lancashire, we moved into a retail unit in 2020 - with a splash of TLC, it quickly became a state-of-the-art modern office and a fantastic place for the Elite Competitions Team to enjoy.

Don't worry, our location doesn't limit any entries, we can deliver prizes to winners across England, Wales, Scotland, Northern Ireland, and Ireland.

Our Team

Alex Beckett


Team Image 1

First Job: Somerfield Checkout Assistant

As one of the founders of Elite Competitions, Alex is key to the business and manages all aspects of the company. If there's time left in the day you'll find Alex improving his golf game or enjoying a pint in his local.

First Car: 2002 MG ZR

Tom Parry


Team Image 2

First Job: Bargain Booze but he wasn't old enough to sell the alcohol.

The face of Elite Competitions; despite the occasional own goal and gaff, Tom is the man when it comes to live prize draws! He joined the business in 2018 and is the self-proclaimed king brew maker of the office. Out of work, he attempts to play golf, football and enjoys going to the gym.

First Car: 2002 Vauxhall Corsa SXI

James Openshaw


Team Image 3

First Job: Tesco Shop Assistant

Back in 2019 we ordered the Stig from Wish and received James. 'Jope' as he's also known obtains and delivers all our prizes. Essentially, he gets paid to drive around all our dream cars whilst also keeping them in perfect condition. He's certainly had worst jobs.

Outside of work James is a self-proclaimed car enthusiast and recent gym convert.

First Car: Fiesta Zetech 1.2 - White

Georgie Cullen

Customer Service Manager

Team Image 4

First Job: Tower Ted Mascot at Blackpool Tower

You will always hear Georgie before you can see her, she's often found singing and dancing around the office. If you've ever won a competition with us then it's Georgie's lovely voice that will have given you the great news. After living in Spain for 11 years she joined us in 2020 and since then she's contacted over 2,000 winners.

During her spare time, she enjoys Zumba, outdoor adventures, and drinking wine.

First Car: Opel Corsa

Callum Bastien


Team Image 5

First Job: Pot Washer

Cal joined the company in October 2020 and is responsible for all the brilliant images and videos you see across our social media channels. From finding the perfect location to making sure he gets the perfect shot, we estimate he has papped over 1,500 prizes.

Often found devouring protein shakes, when he's not in the gym you'll find Cal at his PC enjoying counterstrike or Call of Duty Warzone.

First Car: Ford Fiesta Zetec

Ryan Lea

Marketing Manager

Team Image 6

First Job: Waiter

Our newest member of the team joined in January 2022. With years of marketing experience, he has quickly settled in. Outside of work, Ryan loves to travel, cook and is a Fleetwood Town supporter (Someone has to be).

First Car: Renault Clio (1998 - 2001)


Office Pooch


No office is complete without a furry four-legged friend. Sully has many roles, from helping with office morale to scaring off delivery drivers. A true credit to the Elite Team

Our Partners

We are proud to be official partners of Blackpool Football Club. As a local club with a large community focus, this was an easy decision to help us give back to the local community whilst supporting the Sky Bet Championship football club.

If you ever visit Bloomfield Road you will be sure to find us on the big screen, perimeter advertising, and inside each match day programme.

Click here to read more about our partnership.