From the Den to the Dream: Reflecting on Elite Competitions' Dragons' Den Journey
In 2018, Elite Competitions stepped into the spotlight on BBC Two’s Dragons’ Den, marking a pivotal moment in our company's journey. The founders pitched our innovative online prize draw platform, seeking £50,000 for a 10% equity stake. Their presentation captivated the Dragons, leading to investment offers from Touker Suleyman and Tej Lalvani.
The exposure from Dragons’ Den significantly boosted our brand's visibility and credibility, laying a strong foundation for future growth.
Since then, Elite Competitions has achieved remarkable milestones. We've awarded over £99 million in prizes to more than 5.5m winners, including luxury cars, dream homes, and substantial cash prizes. Our commitment to transparency and fairness has been unwavering, with all draws conducted live and accessible to our community.
Reflecting on our Dragons’ Den appearance brings a sense of nostalgia. It was a defining chapter that showcased our potential and resilience. The lessons learned and the momentum gained have been instrumental in shaping our path forward.
As we continue to innovate and expand, we remain grateful for the journey that began in the Den. For those who wish to revisit that moment, you can watch our pitch here: