Elite Competitions Boosts Competition Fairness with Experian

Elite Competitions Strengthens Competition Fairness with Experian Partnership to Improve Trust and Transparency

Elite Competitions has become the first company in the UK competition sector to partner with data analytics leader Experian to strengthen trust, improve player protection and reinforce fair competitions across its platform.

The partnership introduces advanced identity verification technology designed to prevent duplicate accounts and automated bot registrations, helping ensure every customer enters on a level playing field.

It marks a significant step forward for transparency within the rapidly growing online prize competition industry.

A Major Step Forward for Fair Competitions and Player Protection

Elite Competitions will integrate Experian’s validation tools across its website and app to improve registration accuracy and reduce the risk of unfair entries.

Using Experian’s Royal Mail address search alongside email and mobile number verification, the system ensures:

• one account per customer
• improved identity accuracy
• stronger protection against bots
• enhanced compliance with UK data regulations

The technology also supports GDPR-compliant anonymised data handling, helping maintain customer privacy while improving security standards across the platform.

Together, these changes help reinforce Elite Competitions’ commitment to delivering fair competitions that customers can enter with confidence.

Setting a New Standard for Trust and Transparency in the Competition Industry

The partnership follows Elite Competitions’ recent commitment to the sector’s first Voluntary Code of Good Practice, introduced by the Department for Culture, Media and Sport to strengthen confidence in prize competitions.

By working with Experian, Elite Competitions becomes the first online competition company in the UK to introduce this level of automated identity validation specifically designed to prevent duplicate accounts and protect entry fairness.

Sharon Wright, Chief Marketing Officer at Elite Competitions, said:

“It is imperative that we protect our customers against overspending and unfair odds, each caused by duplicate accounts.

"We were spending hours dealing with those accounts ourselves, and it wasn’t sustainable. Experian has solved that for us. One account per person, no exceptions.

"Experian’s involvement guarantees a level playing field for all of our customers, with none able to gain an unfair advantage over others.

"Customer trust is the backbone of our business and working with Experian allows us to demonstrate our commitment to putting fair play and players first, while setting higher standards across the sector.”

How Experian Technology Supports Safer Competition Entry

Experian’s identity validation systems are already widely used across regulated industries to support compliance and customer protection. Their introduction into the prize competition sector represents a major step forward in improving transparency and security for players.

Daniel Beckett, Director of Product at Elite Competitions, explained:

“By leveraging Experian’s data validation products we can automatically stop fraudulent sign-ups, verify customer information and prevent underage players accessing the site.

"This partnership creates an additional level of protection for players beyond that provided by the industry’s voluntary code of conduct and secures Elite’s position as leaders in compliance and protection within the prize competition industry.”

Supporting Innovation Across Future Competitions

In addition to strengthening registration safeguards, Elite Competitions will also use Experian’s Mosaic consumer insight tools to support the development of future competitions and prize formats.

These insights will help the company better understand player preferences while continuing to prioritise trust, transparency, and fairness across its platform.

As the prize competition industry continues to grow in the UK, initiatives like this partnership represent an important step towards raising standards and reinforcing confidence among players entering online competitions.